Banner Blindness
We used to create sliders on the home page for clients all the time. Recent research by usability firms shows otherwise. Visitors hardly notice the slides or what is written on them. This is called banner blindness. Why do people still use them? Clients think it is cool –design agencies are obliged to please them […]
Pixels New Site
Finally I switched Pixels today to the new look. It has taken me almost 5-6 months. I start work – then stop – start again. This went on for so long. The reason? Got busy with designing customer sites. Got so busy that I found it hard to bring it to a finished state. the […]
Group Similar Products
This post is a continuation of the topic “Improving your website design & content” To Increase your conversion rate group similar products. For example if you are selling shoes – group your shoes by brand type occasion (dress, casual, formal, sports) color So again we are seeing here that your search function has to work […]
Grow your business through your website
I belong to a small business group on Linked in – the social networking site for professionals. The topic today was As a small business was how do you acquire new customers? Some good answers in there. Some said you should only market yourself online. Some said you should only network offline. Here is my […]
Google Search Guidelines
Know the Purpose of Your Pages Google’s guidelines stress over and over again is the importance of matching your content to the user intent. The main purpose of your website should be to have relevant information for which the user is searching for. Google wants to you to ask What brings visitors to your site? […]
A good website
A good website should do the following Tell the visitor what your business is all about. Tell the visitor what to do – buy product, sign up to newsletter Tell them why your product/service is better Make them feel safe when they are visiting your site. (Display clearly any Better Business Bureau badge encrypted buying […]
Good Navigation
Now that you have redesigned your homepage you need to look at your navigation structure. Once the visitor had reached the homepage, they may not find what they want in the homepage & will want to research or find the product they wish to purchase. So you need to guide them through the navigation to […]
A frustrating experience
I had a very frustrating experience yesterday. I needed to print some postcards for a marketing campaign of mine. I got the yellow pages out. Circled a few ads , and got on the phone to get some quotes. I rang about 8-9 places that had large ads. Two telephone numbers were disconnected! Out of […]
How do you get new customers?
As a small business owner what are you doing to get new customers? I am part of a small business group in Linkedin. This is a popular topic and we had 88 comments. To summarize in the old days small business did fliers, mail drops and brochures, yellow page ads to promote their business. Now […]
4 Steps to Increase Google Rankings
1. If you have something unique to say about your products or services make a small video clip and upload it to Youtube. Make sure you do the following Use accurate title and tags. ” Easy quick vegetarian cooking” tags – easy cooking,vegetarian cooking, quick vegetarian meals. Link back to your website. Enable user participation. […]