Rank Higher, with Search engine Optimisation 

Google looks at over 200 different ranking factors to determine a page’s proper placement in its results. We can help you with on-page SEO, Off page SEO Technical SEO, user journey & experience to convert better.
SEO Services Auckland

What is Search Engine Optimisation?

Search engine optimization (SEO)  is the process of improving your site’s organic traffic and ranking on search engines. This includes creating high-quality content and checking your site’s technical health to tick all the boxes.

SEO is the art of persuading search engines to recommend your content to their users as the best solution to their problem.

When someone googles your product or service, they find your website with the relevant information. For your website to come up for that search term the content has to be optimised for that key phrase or a phrase that is close semantically.

SEO drives two things — rankings and visibility for your business on Google.

How it works

In order to collect information on web pages, search engine bots “crawl” websites to create an index. You can think of the Worldwide Web like a spider web — the bots travel from page to page by links.

Search engine algorithms then review the index based on hundreds of ranking factors to determine which pages should appear where on the search engine results pages (SERPs) when users type in a specific query.

This action has to be an ongoing process Content has to be kept up to date, adding information to target relevant keywords, gaining relevant backlinks to your website, and much more.

SEO website services auckland

Types of SEO

Technical SEO: Includes indexing, crawling, site speed, website architecture, etc. The website has to be set up in a way that is accessible to search engines.

Local SEO: Maintaining your Google My Business Page, managing reviews,  etc. to come up in the local searches.

On-Page SEO: Content, images, Page titles, internal links, and relates to all the content on the website.

Off-Page SEO: Actions taken outside of your own website to influence rankings, like building backlinks, social media strategy and much more.

Google uses machine learning and raters ( who are well trained) from all over the world to give the best results for search queries. ( or search intent)

When Google recommends specific content as a solution, It must have beneficial value to the user in search for a solution to their problem. The content must be user-centred and user-focused.

 

E-A-T

Google uses the acronym E-A-T — Expertise, Authoritativeness, and Trustworthiness.  Google places high importance on credibility.

What E-A-T stands for

Expertise – Is the information accurate? Should this writer or brand write about this topic?

Authoritativeness – Is the author well-respected in their field? Is the brand widely recognised in the industry? Is the content referred to elsewhere on the web by other authoritative websites, brands, and people?

Trustworthiness – Can we trust the brand and is the content reliabl

Why is SEO Important

Auckland SEO Agency

Search engine optimisation brings free traffic to your site — i.e., high-quality pages that answer a user’s query will show up at the top of the SERP and you won’t need to pay for clicks.

On the same results page, the first three and the last 2 or 3 listings will be the paid Ads. When someone clicks that result the website owner pays for the click. Whereas organic results are absolutely FREE.

That said there has to be ongoing work with the content images and keyword, key phrase targeting. We can help you start your SEO journey and maintain your content strategy for your business.

View digital marketing services that we provide.

Process

Analyse your Competitors

Evaluate strategies and tactics on various channels. Determine top products and services, and categories on competitors’ websites

Set Bench marks

Find the best-performing digital marketing channels. Identify your competitor’s business connections, affiliates, and potential backlink providers

Get marketing insights

Explore opportunities for business expansion. Evaluate performance of organic and paid search, referrals, and social media

What Next?

We will come up with content, paid ads and social media strategies based on the traffic data, traffic journey, position tracking and much more.

Call or email us to learn more

gita@pixels.net.nz or mohan@pixels.net.nz