A good website should do the following
- Tell the visitor what your business is all about.
- Tell the visitor what to do – buy product, sign up to newsletter
- Tell them why your product/service is better
- Make them feel safe when they are visiting your site. (Display clearly any Better Business Bureau badge encrypted buying facility etc)
- Make it easy to buy from your site. Give them many payment options
- Once they have bought, send them a thank you email and a follow up email.(that way they will come back for more products or service
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