What is Google My Business?
Why Google My Business (GMB) matters
When someone searches for a business or place near their location, they’ll find local results across Google, in places like Maps and Search.
For example, you can probably find local results if you search for “pizza places” from your mobile device. Google tries to show you the type of pizzerias nearby that you’d like to visit.
Below the Ads, there will be three or more listings on maps with the business name star reviews link to the website and link to directions to the business.
Google My Business
Welcome to Pixels, your one-stop solution for optimizing your online presence with Google My Business. As the digital landscape evolves, it’s crucial for businesses of all sizes to take advantage of every opportunity to reach their target audience. Google My Business (GMB) is a powerful, free tool that enables businesses to create and manage their online listings, making it easier for potential customers to discover and engage with them. Our comprehensive guide on GMB will walk you through the ins and outs of this essential platform, empowering you to unlock its full potential and propel your business to new heights.
Google My Business is an invaluable resource that allows you to create a detailed profile for your business, showcase your products and services, share customer reviews, and even post updates and offers. By setting up a GMB listing, you can significantly increase your visibility on Google Search and Google Maps, helping you stand out from the competition and attract more customers. Our guide will provide step-by-step instructions on how to create and optimize your listing, ensuring maximum visibility and engagement.
In addition to the basics of setting up your GMB profile, our guide will also delve into advanced strategies for leveraging your listing to its full potential. Learn how to create and maintain an engaging GMB presence with regular posts, updates, and special offers. Discover how to respond to customer reviews and questions, and how to use GMB insights to make data-driven decisions about your online marketing strategy. Whether you’re a small business owner or part of a large enterprise, our guide is tailored to meet your unique needs and goals.
Beyond the GMB platform, our guide also explores the interconnectivity between GMB and other Google tools and services, such as Google Analytics, Google Ads, and Google Search Console. By understanding and utilizing these integrations, you can create a cohesive and powerful online presence that enhances your overall marketing efforts. Our experts will guide you through the process of integrating these tools to maximize your business’s online visibility and reach.
Sample of Google Local Three pack in Search & Maps
What is Local Search in Google?
Google uses business information to help find relevant local search results across Google, such as in Google Maps and Search. Google lists three factors they take into account in local rankings: relevance, distance, and prominence.
For example, if you own a beauty salon, your business might appear in local search results for people who search for “beauty salons near me” or “beauty salons open now” because you’ve provided information that includes your address and hours in your Google My Business page for that locality.
Benefits of GMB
- It enables your business to potentially show up in local Google local-pack results, as well as Google Maps.
- 64% of consumers have used Google My Business to find contact details for a local business. Prospects can interact with your business directly – asking questions that you can reply to.
- Happy customers can leave reviews. Potential clients often read reviews before purchasing.
- Google provides insights like views, queries, audience & conversions to your website & contact phone number.
By appearing in local searches, businesses with a Google My Business (GMB) listing, 70% are more likely to gain in-store location visits and 35% more clicks to the website. – Google.
What you will get
- Your Business contact details like telephone number, physical address & opening hours.
- Keyword optimised description of your business – what you do, your services and your expertise in your field.
- Images of your business, your products & services. Your logo and a top banner that pertains to your business
- Four posts that are keyword optimised. ( the content to be provided by you)