Landing Page Design. Campaign-specific landing pages for better conversion. High-performing landing pages allow you to increase your profit.
What is a landing page?
In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, YouTube, Facebook, Instagram, or Twitter. Landing pages are designed with a single goal, that is to convert for a specific service or product or promo
Landing Page Design
Prospects click a link in an ad, email, and land on the landing page. This is where the conversion takes place. (like a purchase, signup, or registration).
Landing pages are campaign-specific and the goal is to convert the prospect to a specific service or product. There will be one call to action and no website navigation.
Types
- Homepage — Your catch-all page for visitors of every persona.
- Target market landing page — Where you tailor messaging to a specific target audience.
- Product page — Where you offer a product and the aim is to sell that product.
The structure. They differ in what is being pitched and which words and images are used to pitch.
elements of a Landing Page
Navbar: The top of the page — where your logo and navigation links are.
Hero: The main section at the top of the page, which includes your header text, subheader text, and captivating imagery.
Social proof: Logos of press coverage or your well-known customers.
Call-to-action (CTA): Your signup button and a short incentive to click it.
Features and benefits: Your key value propositions in full.
Repeat your call-to-action
Footer contact details
Why Use Landing pages
If you are running Google Ads Facebook Ads or running an email campaign, you will get better results with a standalone landing page.
Landing pages have only one goal, to convert or make a sale. It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.
With landing pages, you can perform A/B testing element to element, track and analyse what is working and what is not.
Creating and optimising high-performance landing pages allows you to increase your profit with the same Google Ads budget.
Running a Google Ad campaign or Facebook Ads?
Talk to us and we can create a custom landing page & optimise it for conversion
Google Ranking Factors – How to get a high DA
OpenAI unveils DALL-E 3
Microsoft’s AI researchers inadvertently disclosed 38TB of company data while attempting to provide open-source code and AI models for image recognition to fellow researchers via GitHub. This breach occurred through a SAS link that granted access to an entire Azure storage account. Within the exposed data, cybersecurity firm Wiz identified backups of Microsoft employees’ computers, housing passwords for Microsoft services, confidential keys, and more than 30,000 internal Teams messages from numerous Microsoft employees.
Google announces Bard Extensions for Workspace
Microsoft’s AI researchers inadvertently disclosed 38TB of company data while attempting to provide open-source code and AI models for image recognition to fellow researchers via GitHub. This breach occurred through a SAS link that granted access to an entire Azure storage account. Within the exposed data, cybersecurity firm Wiz identified backups of Microsoft employees’ computers, housing passwords for Microsoft services, confidential keys, and more than 30,000 internal Teams messages from numerous Microsoft employees.
Microsoft exposes 38TB in AI data leak
Microsoft’s AI researchers inadvertently disclosed 38TB of company data while attempting to provide open-source code and AI models for image recognition to fellow researchers via GitHub. This breach occurred through a SAS link that granted access to an entire Azure storage account. Within the exposed data, cybersecurity firm Wiz identified backups of Microsoft employees’ computers, housing passwords for Microsoft services, confidential keys, and more than 30,000 internal Teams messages from numerous Microsoft employees.
Google’s Gemini Challenges GPT-4
According to reports, Google has granted early access to a select group of companies to test its conversational AI system, Gemini. This move comes as the excitement surrounding Gemini, a competitor to OpenAI’s GPT-4, continues to build.
Gemini possesses the capability to power chatbots, summarize text, generate content, and more. Companies are currently testing a scaled-down version of the complete Gemini model.
Google’s objective is to eventually make Gemini widely accessible through its Google Cloud platform, directly challenging OpenAI’s API access.
AI Web Traffic Analysis
In January 2023, ChatGPT experienced a significant surge in popularity, attracting an average of 13 million unique visitors daily. This marked a remarkable increase, more than doubling the daily visitor count from December 2022. Over the past month, the site’s traffic has displayed steady growth, with an average daily increase of 3.4%.
Apple Quietly Leveraging AI
Artificial intelligence has become increasingly ubiquitous, surprising many by making an unexpected entry into the ongoing cola competition. Coca-Cola, however, has charted a unique course by recently unveiling a new soda flavor co-developed through artificial intelligence. This groundbreaking beverage, deemed the “soda of the future,” is now available for a limited time, offered in both regular and zero sugar variants, as reported by CNBC.
