We used to create sliders on the home page for clients all the time. Recent research by usability firms shows otherwise. Visitors hardly notice the slides or what is written on them. This is called banner blindness. Why do people still use them?
- Clients think it is cool –design agencies are obliged to please them
- The organization is large and the different departments want their offers to be seen on the home page. To satisfy the different departments the slides are added
- To fit in with the current design and not look outdated
- A huge amount of prime space is lost.
- With too many messages delivered – takes away the focus of your communication
- The website visitor skips the sliders as they look like advertisements.
- They only satisfy the management that their idea is on the home page (especially in medium and large businesses)
- When the visitor lands on your home page and sometimes starts to read the message on the slide and before finishing to read – the slide is gone and moves to the next one. (in this case the change is automatic and the user does not have control over the movement)
To recap avoid sliders or banners on the home page
- To save premium space
- Smaller file size
- Faster loading home page
- Less confusion for the visitor
- Have your best offer static on the home page and follow the money