What is above the fold

What is above the fold

On a website, above-the-fold refers to the portion of a webpage that is visible without further scrolling or clicking. The idea is that this content gets the most attention.

What is bounce rate

Search Engine Optimisation

Bounce rate refers to the percentage of visitors who enter a website and leave without interacting with any other pages or elements within the site. In other words, they “bounce” off the site after only viewing the landing page.

12 must haves on your Home Page

12 must haves on your home page

12 Must Haves on Your Home Page 12 must haves on your Home Page Your website’s homepage is the face of your online business, and it’s often the first impression visitors will have of your brand. Therefore, it’s crucial to ensure that your homepage has all the necessary elements to create a positive and lasting […]

42 websites for free stock images

44 websites for free stock images

I get asked all the time – where do you get free stock images that I can use in my blog or Facebook page or some other document. I am always on the lookout for good quality free stock images as well. You can trawl Flikr for royalty-free images. For some of the images, you […]

Small business sales down

This was the headline in a news portal today “Small businesses accentuate the negative ” Wellington small business confidence has turned on its head since February, with pessimism doubling and optimism nearly halving. The global credit crunch and the markets & banks facing tough times is trickling all the way down even to this little […]

website design that works

For a small business your website is a working horse. Make it work to your advantage As you can see, the new site has a ton of features the old site doesn’t: Have a good clean professional looking design information that will generate a sale or booking should be visible clearly at the top of […]

Google Makes Loading Time Important

To get ranked better in Google, your website has to load fast. I have always stressed this aspects to all my customers and state this in my promotions. A fast loading site gives the user a good experience. How many times we get frustrated and click away from a site that takes forever to load? […]

A good website

A good website should do the following Tell the visitor what your business is all about. Tell the visitor what to do – buy product, sign up to newsletter Tell them why your product/service is better Make them feel safe when they are visiting your site. (Display clearly any Better Business Bureau badge encrypted buying […]

10 Benefits of having a professional website design

Yesterday I was answering a question in a small business forum. The question – should I hire a web designer to design my website? My answer to that was Yes. 10 reasons why you should get a professionally designed website:- Good design means good first impression. (It does matter) Good design will invite customers – […]

Small Business Websites Fixes

Many small business websites fail to deliver. Here are some tips to make them work Cut to the chase:- On your homepage give exactly what your target market wants and cut the fluff. If you are a motel in a beach town. Your homepage should say where you are what your rates are upfront and […]