How to Reduce High Bounce Rates

In general, high bounce rates might indicate that the page is irrelevant or confusing to site visitors

Remember: Bounce rates only tell you that someone landed on a web page and left it without visiting any other page on your website. It doesn’t tell you how someone interacted with your page. That’s why it’s important, to examine other metrics and pieces of your web presence to see what might be behind the bounce rates.

Make sure your website is mobile-friendly.

Mobile users are 50% of global Internet traffic. Make sure your content is engaging on the mobile platform and remove any friction. Your content has to be interactive and user friendly.

Video is one particularly engaging type of content. It can often explain complex topics more concisely than reading. Four times more people watch videos to understand complex topics. But when it comes to mobile usage, long videos require a significant amount of data and might therefore slow the user experience — causing the visitor to bounce. Creating shorter videos that do the explaining is more practical to reduce bounce rate.

This kind of improvement, however, isn’t limited to video. Take a holistic approach to evaluate your mobile experience, and consider how you’ll address contingencies like these.

What is the average bounce rate for a website?

Anything above below 70% is average for a well optimised website

Look at your bounce rate based on different sources. Sometimes, the sources directing traffic to a given page might have something to do with its bounce rate.

Let’s say your bounce rate is particularly high from direct traffic — take a close look at the URL to make sure it’s easy to read, remember, and type in. Then check to see that the visitor isn’t being greeted with a 404 error or a home page that isn’t very inviting. The headline should be clear and signal to the person that they’re in the right place.

You have to meet the expectations of the visitor — regardless of source. Avoid other disruptions like full-screen pop-ups that annoy the visitor. Make sure the page has relevant content for the keywords it ranks for. Match keyword intent to the content on the page to reduce bounce rate

When someone searches for “email automation software solutions” — it’s likely that this person is looking for software to help nurture leads into customers. But if someone is using the query, “What is email automation?”, that person is probably looking for more information.

Bounce rates

When you’re investigating bounce rates, make sure you’re looking at the full picture. Take a look at the time people spend on your site, where they’re coming from, what device they’re using — and if your content and experience are aligned with all of those factors. You might uncover patterns that show how you can fix the bounce rate problem.