What is above the fold
On a website, above-the-fold refers to the portion of a webpage that is visible without further scrolling or clicking. The idea is that this content gets the most attention.
What is bounce rate
Bounce rate refers to the percentage of visitors who enter a website and leave without interacting with any other pages or elements within the site. In other words, they “bounce” off the site after only viewing the landing page.
12 must haves on your Home Page
12 Must Haves on Your Home Page 12 must haves on your Home Page Your website’s homepage is the face of your online business, and it’s often the first impression visitors will have of your brand. Therefore, it’s crucial to ensure that your homepage has all the necessary elements to create a positive and lasting […]
42 websites for free stock images
I get asked all the time – where do you get free stock images that I can use in my blog or Facebook page or some other document. I am always on the lookout for good quality free stock images as well. You can trawl Flikr for royalty-free images. For some of the images, you […]
Make search work well
Once you have fixed your navigation, the next one you need to focus on is the search function on your site. When you get a visitor looking for a specific product & lands on your site make sure you have your search function working properly. If the results do not come up on search you […]
Group Similar Products
This post is a continuation of the topic “Improving your website design & content” To Increase your conversion rate group similar products. For example if you are selling shoes – group your shoes by brand type occasion (dress, casual, formal, sports) color So again we are seeing here that your search function has to work […]
Good Navigation
Now that you have redesigned your homepage you need to look at your navigation structure. Once the visitor had reached the homepage, they may not find what they want in the homepage & will want to research or find the product they wish to purchase. So you need to guide them through the navigation to […]
Three Tips for Website Success
If you want your website to be successful in helping your business here are the three things you must do. When I contact a client for the first time I always ask them the following questions Who is your target market? What do they want from the website? What do you want to achieve through […]
