If you want your website to be successful in helping your business here are the three things you must do.
When I contact a client for the first time I always ask them the following questions
The selling section
- Who is your target market?
- What do they want from the website?
- What do you want to achieve through the website (lead generation, brand awareness, sell products)
- What do you want your visitor to do on each page of your site?
- Lots of interesting informative articles for the information seeker
- Tips & tricks for your target market.
- Related pictures if relevant
- Blog posts – update is as many times a week as you can
- Comparison of your product with other similar products & the benefits of your products over the rest
The selling section
- Products or services clearly displayed on home page with a link to a more detailed version
- Compelling benefits of the products to the customer
- Easy to order – buy button clearly on the page. make it easy to buy.
- Cross sell, up sell, again easy to order – buy button clearly visible
- Contact details on every page. (People will not go looking for it)
- Integrate social media buttons. (If people like what you are saying or offering they will follow you on social media)
- Do Search engine optmisation on page & off page. (this is a whole topic by itself – I used Aaron Wall’s method to get to number one in Google for a bunch of keywords. www.seobook.com
- Do a bit of Google adwords traffic
- Spread the word on social media sites (Facebook, Twitter, Linkedin)
- Do some link swaps for relevant related sites
- Register on online directories
- Register on blog directories.
