What does an excellent homepage look like?
You never get a second chance to make a first impression – that’s why your homepage is the most important web pages on your site. For any business, the homepage is the face of the business on the Internet and could be the first experience of your company for the visitor. You want to give […]
Web Design Mistakes That Cost You Visitors
Website take a long time to load Our short attention spans are not just making us check our phones several hundred times per day; they’re also making us really impatient, when it comes to waiting for websites to load. According to a KISSmetrics report, 47% of consumers expect a web page to load in two seconds or […]
How Colour Influences People to Buy
Colour has a powerful psychological influence on the human brain. Colour and visual appearance influence people in their purchase decisions. Research shows that 92% of people say visual appearance plays an important part in their buying decisions. Tests show that people take 90 seconds after initial viewing to judge a product subconsciously. 90% of that […]
Buyers Dictate the Sales Process
The new way of the sales process is in the hands of buyers. By the time the buyer reaches your website to make a purchase they have done their homework about the product. Advances in technology has changed consumer behaviour in the last two decades. A wealth of information is now available online to savvy […]
Why Spotify went down on Friday
Friday morning on the east coast of the USA people started their day to access the Internet to read the news, tweet or post in forums like Reddit. But most people had trouble accessing sites like Spotify, New York Times, Reddit and many more. There was a DDoS attack that took down a big chunk […]
What Is SEO Copywriting?
To get a clearer idea of what we are talking about, let’s have a quick look at the term itself. For that, let’s look at the two parts that make up the word: “SEO” and “copywriting”. SEO— SEO or search engine optimisation is a method of optimising your web content in order to rank higher in search […]
Reach More Customers
Reach more future customers with the help of Google. Your products and services have to be discoverable on Google for people to be able to contact you. Today, 3 out of 4 customers use search to find a business or a service/product online. Google helps you to connect with new customers when they’re searching for […]
Google Goes Mobile First
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Pantone Colours of the year 2021
Just announced by the Pantone Color Institute, the Pantone Colour (s) of the Year 2021 are PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating. ( a bright warm yellow and a calming steady grey) Just what we need to look forward to for 2021! While they may have kept us waiting, Pantone has more than made […]
How choosing the right colour can increase your conversions
The Pantone Colour of the year 2022 is Periwinkle. Pantone describes the colour as Very Peri as “a dynamic periwinkle blue hue with a vivifying violet-red undertone blends the faithfulness and constancy of blue with the energy and excitement of red”. colour plays a very important role in visual contact storytelling and persuasion or aversion. […]