If you are a small business owner & want to market yourself through your website the following three are critical for your success. Good Design A professional-looking, user-friendly website design that achieves your ultimate goals is a must. Good design also builds credibility for your business. The underlying code of your site design has to [...]
09
Feb
Business Website Basics
I am going to cover some basics for a business website to attract customers, make them stay on your site & purchase your product or at least bookmark your site to return to. Every business whether you are a one man show or a large corporate needs an effective website to grow the business, to [...]
26
Nov
Writing For Your Website
There are two aspects in writing for your website. One is for the human visitor The other for the Search Engines Both of the above have to be balanced – otherwise you will either lose your website ranking, your visitors or both in the process. A few tips Write is small text blocks. Keep sentences [...]
10
Nov
5 Steps to Better Google Ranking
Simple SEO Steps that every business owner should take. You will reap the rewards in more traffic, better rankings in Google & see your profits go up. These steps below are from the horses mouth ( Matt Cutts is Google’s spokesman for SEO) Step One Get your page titles right for your business. Choose the [...]
30
Sep
Getting a Small Business Website
I learnt something yesterday. One of my clients bought an existing business. The business came a website that sold products online & makes a reasonable amount of money. What he did not bargain for was the website came with a contract with the web developing company. There was about 18 months left of the contract [...]
26
Sep
Group Similar Products
This post is a continuation of the topic “Improving your website design & content” To Increase your conversion rate group similar products. For example if you are selling shoes - group your shoes by brand type occasion (dress, casual, formal, sports) color So again we are seeing here that your search function has to work [...]
21
Sep
Make search work well
Once you have fixed your navigation, the next one you need to focus on is the search function on your site. When you get a visitor looking for a specific product & lands on your site make sure you have your search function working properly. If the results do not come up on search you [...]
20
Sep
Good Navigation
Now that you have redesigned your homepage you need to look at your navigation structure. Once the visitor had reached the homepage, they may not find what they want in the homepage & will want to research or find the product they wish to purchase. So you need to guide them through the navigation to [...]
