Ghostwriter at the Bloomberg Screentime conference. Source: Bloomberg
AI Voice Musician Licensing Solution
Ghostwriter’s visionary concept involves a comprehensive framework wherein artists and labels can meticulously outline the terms of voice licensing for AI endeavors. These terms encompass crucial factors such as fair payment splits, stringent usage restrictions prohibiting any form of political or hate speech, and enhanced control over the final output. Comparing this strategy to the initial struggles faced by the early days of hip-hop due to unauthorized sampling, Ghostwriter sheds light on the potential challenges and eventual acceptance that might accompany this transformative paradigm shift in the music industry.
While Ghostwriter’s proposal exudes promise and innovation, the pivotal question remains: Will established labels be willing to relinquish some control to accommodate this groundbreaking initiative? As highlighted by the case of the trailblazing artist Grimes, who swiftly embraced a similar approach owing to her ownership of an independent label, the issue of control holds significant sway over the implementation of Ghostwriter’s trailblazing model.
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Ghostwriters new AI-augmented singles
In April of last year, Ghostwriter unveiled a new single, “Heart on my Sleeve,” through online platforms. The track, a collaborative effort by Ghostwriter and his adept team, featured an innovative twist as it incorporated the remarkably realistic voices of renowned artists Drake and The Weeknd. This integration was made possible through the utilization of a specialized AI filter, meticulously trained for this purpose.
Building upon the success of this initial venture, Ghostwriter subsequently launched yet another AI-augmented musical composition, this time incorporating the distinctive voices of Travis Scott and 21 Savage. This string of achievements further propelled Ghostwriter’s prominence within the music industry.
Amid his rise to prominence, Ghostwriter actively pursued a Grammy campaign, showcasing his growing influence and creative prowess. Notably, he graced the cover of Billboard magazine, sporting an enigmatic ensemble of a white bedsheet and sunglasses, capturing attention and fueling intrigue within the media circuit.
In addition to his musical feats, Ghostwriter has emerged as a significant voice countering the prevailing AI-related apprehensions emanating from the tech communities of Silicon Valley and the glamour of Hollywood. His perspectives offer a reasonable and grounded counterpoint to the ongoing discussions surrounding the role of AI in the realm of creativity and expression.
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Ghostwriters views on music industry stance
During an onstage discussion last Thursday, Ghostwriter expressed his views on the industry’s stance toward AI integration in music. Sporting a demeanor reminiscent of Kanye West on a casual weekend outing, he emphasized, “The industry isn’t inherently opposed to AI in the music landscape. Lessons from the Napster era have underscored the futility of combating technological advancements. Instead, the key lies in proactively embracing these shifts and rising to the occasion. It’s evident that where attention gravitates, financial opportunities follow suit.”
Early Practices of Hip-Hop Music
He also drew parallels between the use of AI in music and the early practices of hip-hop artists such as De La Soul, who initially faced accusations of theft for incorporating segments from groups like the ’60s rock band The Turtles into their own compositions without proper authorization.
According to Ghostwriter, the music industry ought to establish a centralized system, akin to a clearinghouse, where artists and labels can define their own rules for dealing with AI imitations. “This system would create an environment where artists can authorize the use of their voices under specific agreements, covering aspects such as how the profits are divided and what purposes the AI-generated content can serve,” he explained. “For instance, an artist might specify, ‘I’ll allow my voice to be used, but I want 50% of the earnings, and the AI-generated content cannot be associated with political or hateful content.'”
This proposed framework aligns with the approach advocated by the AI-friendly artist Grimes, highlighting the growing trend within the industry toward establishing structured agreements to govern the integration of AI within creative endeavors.