‘Web 2.0” was coined by Tim O Reilly of O Reilly in 2004. (Sounds like 2 decades in the tech world)
Wikipedia says
“The term “Web 2.0” is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design”
What this means in simple terms is
- Your website is not only for viewing
- Users can participate in a
- Dialogue
- post feedback
- contribute to your website content
- Semantic tagging helps in SEO & internal navigation
- Social media enabled website
- Facebook has 400 million (projected to reach 500 million this year) users worldwide – most of them log in everyday!
- A generation is growing up with Facebook as their home page (not Google.)
- They spend an enormous amount of time on Facebook.
- They listen to their peers and their shopping habits are influenced strongly by this.
- If you do not get in and influence your target market in Facebook your competitor will
- On some days Facebook gets searched more than Google.
- Facebook is very business friendly now with the like button and open graph
- Once you build your presence in Facebook marketing is very cost effective
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