What is dwell Time
Dwell time refers to the length of time that a user spends on a website or a web page before returning to the search results or closing the website. It is a measure of user engagement, indicating how long a visitor is interested in the content of a particular page or website.
Dwell time is an important metric for website owners and marketers because it can provide insight into the effectiveness of their content and design. A longer dwell time may indicate that the content is engaging and valuable to users, while a shorter dwell time may suggest that the content is not meeting the needs or expectations of visitors.
In addition to improving user engagement and satisfaction, increasing dwell time can also help improve search engine rankings. Search engines like Google consider dwell time as a factor in determining the relevance and quality of a web page or website. If visitors spend more time on a page, it signals to the search engine that the page is providing valuable information, which can result in higher rankings in search results.
For example, you type into Google “Choc Chip Cookie Recipe. You click on the first link that comes up www.mywebsite/choc-chip-cookie-recipe.
Once on the website, the site is very outdated links broken, and the pages are very hard to navigate. You leave after 10 seconds and go back to search. Your dwell time on that website was 10 seconds.
You click on the second link on search www.mywebsite/five-choc-chip-recipes.
The website is well-designed looks good on your phone and the pages are well-designed and easy to navigate. The recipes are well formatted and have visually appealing images of the cookies. You stay on the website for 10 minutes browsing all the recipes. Your dwell time is 10 minutes. Google realises that you found what wanted. When more and more people spend a fair amount of dwell time on the pages google will boost the rank of this engaging website.
Dwell time and Bounce rate are similar but different at the same time. Bounce rate is when someone lands on the page and clicks the back arrow without visiting another page or clicking on any element.

Best Practices
- The intro should clearly state what the blog post is about – how it is of value to the visitor.
- Then the social proof shows why the gist of the content is important. This will encourage the visitor to hang around longer.
- Then the steps on how to – in this case how to increase the dwell time on your website. It can be a 15-step action plan as a PDF to download or a video explaining how it is done. Some stats to prove the end result.
Bing has been implementing Dwell time since 2011 in their algorithms. Google does not confirm it or deny it. But Google’s Machine Learning algorithm.
RankBrain pays VERY close attention to how long someone spends on a page. RankBrain is a machine learning (AI) algorithm that Google uses to sort search results. It also helps Google process and understand search queries.
There are simple steps that can be taken to keep people engaged on the pages.
- Make sure the website is mobile-friendly.
- Make sure the pages load up quickly
- Get the content formatted properly with headings and paragraphs to make it easier to read.
- Have bulleted lists to clearly state your view points. ( Again easier to read and it will be succcinct)
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How to measure Dwell Time
How do you actually measure Dwell Time?
Although there are no stats in Google Analytics or search console that say dwell time.
Google Analytics does let you know about your site’s “Avg. Session Duration”. This is the average amount of time someone spends on your site after they land on that page.
What’s a Good Dwell Time?
A “good” Dwell Time is dependent on many of factors, including:
- Your niche
- The type of content
- The search query people use to find your page
- Trends
Focus on user experience quality content good internal linking, mobile friendly, and the content formatted with short paragraphs and bullet points.
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In conclusion, dwell time is an essential metric for website owners and marketers as it provides insight into how long visitors are engaging with their website content.
A longer dwell time indicates that users are finding the content engaging and valuable, while a shorter dwell time suggests that the content may not be meeting the needs or expectations of visitors. In addition to improving user engagement and satisfaction, increasing dwell time can also help improve search engine rankings.
Therefore, website owners should aim to create high-quality, engaging content that keeps visitors on their site for as long as possible. By doing so, they can improve their website’s performance and provide a better user experience for their visitors.
Are you looking for a way to improve your blog’s Google ranking? Help from AI can help you. With its advanced language model, AI can help you craft content that resonates with your audience and meets the criteria for Google’s top-ranking factors.

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