What Is a Landing Page

Landing Page Design
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A landing page is a stand-alone page on your website. Where you have a specific offer like a white paper, a tool or a product in exchange for a website visitor’s contact. It can also be a stand-alone page where you send Google traffic or social media traffic for a product or a service.
Use a lead-capture form. Visitors enter details like their name & email address. to download the product.

A focused landing page aims at a specific target market — from an email campaign that is promoting an e-book or a service. When you focus on a specific target market and the conversion rate will be higher when followed up.

Landing pages have one chief purpose: to generate leads for your business. Offer more than one type of content or experience through the landing page to generate leads.

e-Books and Whitepapers

Write a blog post that introduces a topic relevant to your audience. You can dive deeper into that topic by elaborating on the subject in an eBook or whitepaper. Use the landing page, to get the visitor to download the resource with a lead-capture form.

Email Newsletter Subscription

Blog content on a similar topic can be turned into an eBook. You can also offer your readers an email newsletter they can subscribe to for the latest content around your industry. On the blog posts, use a call-to-action (CTA) to invite readers to subscribe to your blog. This CTA can link to a landing page where they enter their contact information for addition to your email list.

Free Trial of a Product

Offering people a free demo of your product? Your demo offering could use its own landing page. Bring users to a page where they can sign up for a free trial of your software using their name, email address, job title, and any other information you deem necessary to give them the best customer experience.

Why are landing pages so important?

Many businesses send their advertising, email, or social media traffic to their home page. When you know a stream of targeted traffic will be coming to your website, you can increase the likelihood of converting that traffic into leads by using a  landing page.

When you have a  Google Ads campaign for your best keywords send them to a specific landing page that encourages them to subscribe, download your eBook or call your business. Have a specific special offer on the to encourage the action.

How to make a landing page effective?

Limit Navigation or remove

You’ve brought your targeted traffic to a page where they can take your desired action. Don’t distract them! Limit the number of exits from your landing page so that your visitors are focused on filling out your form. A key part of this is to remove the website navigation elements on landing pages. This helps put the focus back on the content you’re offering.

Enable Sharing

Tap into a huge community of your best (and free) marketers: your audience. Add share links to your landing page to encourage your website visitors to share your content with their audiences and on social media platforms.


Deliver Value

First and foremost, if you have a valuable offer, your visitors will give their contact information in exchange for your offer. Make sure your landing page demonstrates that value. One way to ensure your landing page adds value is to show the benefits of the content they’re going to receive.

Keep it Short

The longer your landing page and form, the more friction you add to the lead-generation process. Keeping your lead form short and straightforward.

Test, test & test

As many best practices as you may read about online, your landing page can always use more testing and improvement. A/B testing will reveal which heading is better and which content works for your target market. ( Some markets like a lot of information and some others like it short & succinct.) Testing your headline intro content and the offer will tell you which one works best for your target market. Read part two.

A digital Marketing strategy can boost your website traffic.


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