Branding For Small Business
The other day I answered a question in Linkedin regarding branding for small business. The question was “Is branding important for small business?” The answer a big YES. The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and […]
15 benefits of WordPress sites
editing without needing to know HTML easy to update current events – takes a few minutes No uploading of files – like static HTML sites post-dating of articles so they can automatically “go live” in the future reader participation through comments organization of the content using tags – these are like signposts for search engines […]
How to choose a domain name and who owns it?
Choosing a domain name The first step in getting a business website is choosing an appropriate domain. Many businesses purchase a domain based on their trading name. If you brand is established and local people already know your brand this makes sense. If you are a new business it might be a good idea to […]
All Hosting Servers are not created equal
Summary Google Pages peed Test ‘Local’ Page speed Test The Difference How to make the website faster The other day, a customer end of ours, Mark White, who runs a successful VoIP IT Company rang me. He said, “I am concerned about my website. It is running so slow, I am afraid no one will […]
Social Media for Small Business – part two
Got a bit sidetracked with my last post. The main social networking sites are FaceBook Twitter Linkedin Linked in is the most conducive to conduct B2B business. Twitter is great for B2C esp if you are the food business or a unique niche like hand crafted stuff, collectibles etc. You can announce your specials & […]
Things to do when business is down
As a small business it is tough to ride the current recession and market turmoil. As people lose homes and jobs consumer spending will go down. And as a small business you will feel the pinch. Some tips to ride the downturn. Postpone any expansion for the next few months. Wait and see how quick […]
Website gets many compliments…
One of my customers who owns a boat tour business down the west coast of scenic South Island gets a lot of compliments for her website. She used to have a simple HTML site. I revamped the site for her about a year ago to a WordPress site. She saw a good jump in her […]
Small Business websites
As a small business myself I know how important it is to have a website that is targeted at your customers. How many of you small business owners know Where your traffic is coming from How they are searching for you ? (keyphrase or keyword) Who is refering the visitor Which search engine sent you […]
Why Redesign Your Website
As a small business you need to look closely if your website is working for you and if not seriously thing of a revamp or redesign. Here are a few reasons why:- If your site is not getting enough leads by traffic and not converting you should think of a redesign. Build some metrics in […]
Small Business Websites Fixes
Many small business websites fail to deliver. Here are some tips to make them work Cut to the chase:- On your homepage give exactly what your target market wants and cut the fluff. If you are a motel in a beach town. Your homepage should say where you are what your rates are upfront and […]