Googles New Search Format
Artificial intelligence (AI) is revolutionizing the way marketers approach their work. With powerful machine learning algorithms, AI-powered tools can help marketers personalize messaging, predict outcomes, segment customers, generate content, and more. By taking advantage of AI, marketers can gain insights into their target audiences and make data-driven decisions that drive business results.
What is dwell time
Dwell time refers to the length of time that a user spends on a website or a web page before returning to the search results or closing the website. It is a measure of user engagement, indicating how long a visitor is interested in the content of a particular page or website.
How AI can help marketers
Artificial intelligence (AI) is revolutionizing the way marketers approach their work. With powerful machine learning algorithms, AI-powered tools can help marketers personalize messaging, predict outcomes, segment customers, generate content, and more. By taking advantage of AI, marketers can gain insights into their target audiences and make data-driven decisions that drive business results.
Google’s Helpful Content Update
Google’s Helpful Content Update rolls out today and will affect websites that have content to attract search engines only and not for human usefulness.
What is above the fold
On a website, above-the-fold refers to the portion of a webpage that is visible without further scrolling or clicking. The idea is that this content gets the most attention.
What is bounce rate
Bounce rate refers to the percentage of visitors who enter a website and leave without interacting with any other pages or elements within the site. In other words, they “bounce” off the site after only viewing the landing page.
Small Business Digital Tips
83% of consumers expect to be able to get in contact with a business online. Get yours visible in Google and make it easy for them to find you and contact you.
If you serve local customers, your business profile can appear when customers search for your business or services on Google Search and Maps. We can set up your Google My Business page which will have the following:
Highlight your products, services and credentials
A clear description of your products and services
Show you how to Respond to reviews
Enable quoting facility or booking facility
Opening hours, Holiday hours and contact details.
Search Optimisation 2022
Search Optimisation 2023 Quality is the main angle to rank high and be found in Google2022 is about quality. Begin with figuring out what precisely it is you do. Analyse your products and services, and how you are communicating about them.. If you find it hard to describe what you do, you may have to […]
Pantone Colour of the year 2022
Pantone, the global authority on colour, has picked “Very Peri” as the colour of the year for 2022. The company describes Very Peri as “a dynamic periwinkle blue hue with a vivifying violet-red undertone blends the faithfulness and constancy of blue with the energy and excitement of red”. To arrive at the selection each year, […]
Google Instant
Google has released a new search facility known as Google instant. In the normal Google search when you type in a search phrase Google will give you a few suggests – related Google searches. You had to pick what you want in the search box and click enter. With Google instant as you type the […]
