This post is a continuation from the last post – how to tackle Linkedin. Today I am covering Twitter. Twitter is a microblogging platform.

You can post updates with 140 characters. It is easy to use. Most business owners consider Twitter as a spam machine. But if used cleverly you can increase traffic to your website.

One of my clients drives a lot of traffic to his site by tweeting a lot about relevant topics. I am still experimenting with what will work for my business. Recently I read an article about a survey – the question was why do you follow some one in social media or why do you become a fan? The overwhelming answer was to know about deals & offers. Basically to save a buck. You can start off in Twitter by having your special offer or sales tweeted. you can also tweet about special events or company happenings.

The other great advantage of Twitter is you can listen to your customers concerns & complaints and take action quickly. This channel of customer service is very effective & stops the problem becoming big. Many big companies like Dell, HP and the like follow this method of customer service very efficiently. Dell also has special Twitter only sales.

Experiment on a few methods & see what works for your business. All you have to do is spend 15 minutes everyday on twitter to see who is doing what.

A book I found very useful to get me started was “Twitterville” by Shel Israel. The author analyses numerous case studies – where business have been very successful in Twitter.
Twitterville: How Businesses Can Thrive in the New Global Neighborhoods