Small Business Digital Tips
As a small business owner, you end up doing everything from A-Z. This post is about Digital Tips for a small business that gets you noticed and generates leads.
Stand out on Google for your business. We can work with you or your team and come up with a strategy.
83% of consumers expect to be able to get in contact with a business online. Get yours visible in Google and make it easy for them to find you and contact you.
If you serve local customers, your business profile can appear when customers search for your business or services on Google Search and Maps. We can set up your Google My Business page which will have the following:
- Highlight your products, services and credentials
- A clear description of your products and services
- Show you how to Respond to reviews
- Enable quoting facility or booking facility
- Opening hours, Holiday hours and contact details.
Do Business Online
Book appointments and generate leads with a website. Google says 77%. of consumers expect to be able to book services online.
We can create a website for your business that looks professional responsive on all the devices and complies with privacy and security. The website will be optimised for Search Engines so that it shows up on Google. Already have a website? We can help you with Search Optimisation.
How to find if Google has indexed your website,
- Go to google.com.
- In the search box, type site: followed by your website address. For e.g. mybusinessname.com, you’d type in site: mybusinessname.com.
- What you’re doing with this method is telling Google that you only want to see results from your specific website.
If your website appears in the search results:
This means that Google knows your website exists and has already put some of your pages into its index. If you did not find your website we can help you get onto Google with our expertise in this area.
We can run monthly reports to analyse the data. And then modify the search terms in your content page titles and descriptions to tweak them to what your prospects are searching for. The reports will tell you the following.
- How many users visit your website from search?
- What search terms did they use to find your website?
- How does your website look on Google search?
Save Time
Create a business email address 77 % of small businesses say they’re looking for ways to save time at work. Want a custom address like joe@mybusiness.com? We can help you with that. We can set up your custom emails and make sure they are renewed in time every year. We can look after your domain and make sure it does not lapse as well.
Reach Customers
Engage customers and build loyalty with email and social media. Post-COVID 60% of consumers say that supporting small, local & family-owned businesses is important.
Email marketing can be a powerful way to build relationships and reach out to customers with offers what is new etc. We can set up your email marketing campaign for you and run it for you.
Social media & YouTube can help you build a two-way dialogue to connect with current customers and prospects to understand their needs and nudge them on the customer journey. We can help you in setting up a Facebook page and boost Facebook Ads for you.
As a small business owner, you will be wearing many hats in a day. We can help you with saving time & money and show you ways of lead generation online.
Below are more small business digital tips to help you grow & scale your business.
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Here are 10 small business digital tips that are easy to implement:
- Create a user-friendly website: Design a professional website that is easy to navigate, visually appealing, and mobile-responsive.
- Optimise for search engines: Conduct keyword research and incorporate relevant keywords into your website content to improve search engine rankings.
- Engage on social media: Establish a presence on platforms where your target audience is active, and regularly post engaging content to build brand awareness and connect with potential customers.
- Leverage email marketing: Build an email list and send regular newsletters or promotional offers to keep your audience informed and engaged.
- Utilise online directories: List your business on popular online directories, such as Google My Business, Yelp, and industry-specific directories, to improve your online visibility.
- Implement online reviews: Encourage satisfied customers to leave reviews on platforms like Google, or social media to build credibility and attract new customers.
- Invest in online advertising: Consider running targeted online ads on platforms like Google Ads or social media to reach a wider audience and drive more traffic to your website.
- Offer online promotions or discounts: Create special offers or discounts exclusive to your online customers to incentivize purchases and increase online sales.
- Use analytics tools: Install website analytics tools like Google Analytics to track website traffic, user behavior, and conversions. Use this data to make informed decisions and optimize your digital marketing strategies.
- Stay updated with trends: Continuously educate yourself about the latest digital marketing trends and techniques to ensure that your small business stays competitive in the online space.
Remember, digital marketing is an ongoing process, so it’s essential to regularly assess and adapt your strategies based on customer feedback and performance metrics.
A digital Marketing strategy can boost your website traffic.
15 tips for small business marketing strategy to help you grow your business:
- Define your target audience: Identify your ideal customers and tailor your marketing efforts to appeal to them.
- Set clear goals: Establish specific and measurable goals for your marketing campaigns, such as increasing sales or website traffic.
- Build a strong brand: Develop a unique brand identity that resonates with your target audience and reflects your business values.
- Create a compelling website: Design a user-friendly and visually appealing website that showcases your products or services effectively.
- Optimize for search engines: Implement SEO techniques to improve your website’s visibility in search engine results and attract organic traffic.
- Leverage social media: Utilize popular social media platforms to engage with your audience, share valuable content, and promote your business.
- Develop content marketing: Create informative and engaging content, such as blog posts, videos, or podcasts, to establish your expertise and attract potential customers.
- Utilize email marketing: Build an email list and send regular newsletters or promotional emails to stay in touch with your customers and nurture leads.
- Encourage customer reviews: Ask satisfied customers to leave reviews on platforms like Google, Yelp, or industry-specific directories to boost your online reputation.
- Partner with influencers: Collaborate with social media influencers or industry experts to expand your reach and gain credibility in your target market.
- Offer incentives and discounts: Provide special offers, loyalty programs, or referral bonuses to encourage repeat business and word-of-mouth referrals.
- Attend local events and trade shows: Participate in relevant events and trade shows to network with potential customers and industry professionals.
- Use targeted advertising: Invest in online advertising platforms like Google Ads or Facebook Ads to reach a wider audience and drive targeted traffic to your website.
- Monitor and analyze data: Track key metrics like website traffic, conversion rates, and customer demographics to gain insights and optimize your marketing strategies.
- Stay up to date with trends: Continuously educate yourself about the latest marketing trends and technologies to stay ahead of the competition and adapt your strategies accordingly.
Marketing is an ongoing process, so be prepared to experiment, iterate, and refine your strategies as you learn what works best for your business.
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Boost your small business website conversion
Get ready to have your mind blown! Apple is gearing up to revolutionize the health tech game with their latest announcement: by 2024, your beloved Apple Watch and AirPods are set to become your personal health gurus, all thanks to the power of AI!
AI-Powered Apple Health Revolution
Get ready to have your mind blown! Apple is gearing up to revolutionize the health tech game with their latest announcement: by 2024, your beloved Apple Watch and AirPods are set to become your personal health gurus, all thanks to the power of AI!
