Small Business Digital Tips

Small Business Digital Marketing Tips

As a small business owner, you end up doing everything from A-Z. This post is about Digital Tips for a small business that gets you noticed and generates leads.

Stand out on Google for your business. We can work with you or your team and come up with a strategy.

83%  of consumers expect to be able to get in contact with a business online. Get yours visible in Google and make it easy for them to find you an contact you.

If you serve local customers, your business profile can appear when customers search for your business or services on Google Search and Maps. We can set up your Google My Business page which will have the following:

  • Highlight your products, services and credentials
  • A clear description of your products and services
  • Show you how to Respond to reviews
  • Enable quoting facility or booking facility
  • Opening hours, Holiday hours and contact details.

Do Business Online

Book appointments and generate leads with a website. Google says 77%. of consumers expect to be able to book services online.

We can create a website for your business that looks professional responsive on all the devices and complies with privacy and security. The website will be optimised for Search Engines so that it shows up on Google. Already have a website? We can help you with Search  Optimisation.

How to find if Google has indexed your website,

  1. Go to google.com.
  2. In the search box, type site: followed by your website address. For e.g. mybusinessname.com, you’d type in site: mybusinessname.com.
  3. What you’re doing with this method is telling Google that you only want to see results from your specific website.
If your website appears in the search results:

This means that Google knows your website exists and has already put some of your pages into its index. If you did not find your website we can help you get onto Google with our expertise in this area.

We can run monthly reports to analyse the data. And then modify the search terms in your content page titles and descriptions to tweak them to what your prospects are searching for. The reports will tell you the following.

  • How many users visit your website from search?
  • What search terms did they use to find your website?
  • How does your website look on Google search?

Save Time

Create a business email address 77 % of small businesses say they’re looking for ways to save time at work.  Want a custom address like joe@mybusiness.com? We can help you with that. We can set up your custom emails and make sure they are renewed in time every year. We can look after your domain and make sure it does not lapse as well.

Reach Customers

Engage customers and build loyalty with email and social media. Post-COVID 60% of consumers say that supporting small, local & family-owned businesses is important.
Email marketing can be a powerful way to build relationships and reach out to customers with offers what is new etc. We can set up your email marketing campaign for you and run it for you.
Social media & YouTube can help you build a two-way dialogue to connect with current customers and prospects to understand their needs and nudge them on the customer journey. We can help you in setting up a Facebook page and boost Facebook Ads for you.

As a small business owner, you will be wearing many hats in a day. We can help you with saving time & money and show you ways of lead generation online.

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