Short Lesson in SEO

If you are a small business owner you will want to generate leads through your website. If you are clever these leads can be free. To make this happen you have to rank well in search engines like Google, Yahoo & Bing. This post tells you how to do quick SEO for your site. This is only the basic things you need to do to get a start. You have to start somehwere. Step one Identify 5-6 keywords that are relevant to your business. e.g. Wellington plumber, Tawa plumber, reliable plumber, 24 – 7 plumber virtual plumbing etc.  Try to avoid generic terms like plumbing . The competitions will be stiff and will be hard to rank for those kind of keywords. The type of keywords I mentioned earlier are know as long tail keywords. google search engineNow that you’ve chosen your keywords, you can increase your website’s chances of ranking for those keywords. Search engine optimization (SEO) is about doing just that. In order to get found, you should aim to be on the first page or in the first few search engine results pages for your keywords. Google suggests that you design your website for visitors, and not for search engines. While you should keep this principle in mind, it is worthwhile to learn a bit more about SEO in order to better optimize your site. On-page SEO refers to how well your website’s content is presented to search engines. This can often be improved immediately. Off-page SEO refers to your site?s overall “authority” on the web, which is determined by what other websites say about your site. This can take time to improve. Step Two Put keywords in Page Title. The Page Title is one of the most important things that Google and other search engines evaluate to determine what is on a web page.  Put your keyword or phrase in the title, keep it short. Step Three Put keywords in Page URL.  Google and other search engines also use the text of the URL of the page to determine the content of the web page.  You should use your keyword or phrase in the URL of the web page – e.g. Pixels webdesign – small business websites -website packages. ( All my websites come with this feature – it is automatically generated) Step Four Put keywords in Meta Data.  While the page metadata (Page Description and Keywords) are not nearly as important as they used to be, they still count.  Take advantage of them by putting your keyword or phrase there.  The description should be readable by a person and make sense and the keyword metadata should focus on your keyword or phrase – do not make it long, less is more. Step Five Put keywords in your H1 text.  The H1 text is usually the title of an article or some larger bold text at the top of your page.  Google and the smaller search engines can see this and they put extra importance on the words in the H1 text.  Make sure your keyword or phrase is there. Step Six Use keywords in the page content.  Putting the keyword in your page content also signals to search engines that the page is actually about the keyword and should show up in search results.  I have heard from “experts” that you should use your keyword anywhere from 4-6 times to 10-12 times.  My advice is to just write naturally. Give some time for your website to rank. there are so many other factors to rank high in search engines. But these are the basic steps you must do  to make your website work for your business. Keep tweaking your website with new content – keyword rich words.  

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