Pantone, the global authority on colour, has picked “Very Peri” as the colour of the year for 2022. The company describes Very Peri as “a dynamic periwinkle blue hue with a vivifying violet-red undertone blends the faithfulness and constancy of blue with the energy and excitement of red”.
To arrive at the selection each year, Pantone’s experts pick a colour for the next year by studying colour influences across the world, from various quarters such as the entertainment industry and films in production, traveling art collections and new artists, fashion, home furnishings, areas of design, popular travel destinations, as well as new lifestyles, playstyles, socio-economic conditions. They could also draw inspiration from upcoming big sporting events.
Pantone describes Very Peri as “a dynamic periwinkle blue hue with a vivifying violet red undertone blends the faithfulness and constancy of blue with the energy and excitement of red”.
With the COVID pandemic still going on and the world on edge, Pantone says they wanted to choose a colour based on the stable trusted family of blue colour.
“With its red undertones, the blue is infused with a joyous and dynamic presence that encourages creativity and imaginative expressions.” – Leatrice Eiseman, Pantone Colour Institute.