Pantone colour of 2023

Viva Magenta pantone 2023 colour
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The Pantone Colour Of 2023 is Viva Magenta

The Pantone Color Institute has unveiled its highly anticipated Color of the Year for 2023, and it’s a shade that is sure to turn heads. The color selected for 2023 is called Viva Magenta, a bold and electrifying hue that exudes confidence and energy. This stunning color has been chosen to reflect the current cultural and social climate, where people are seeking to express themselves in bold and unique ways.

Viva Magenta is a color that combines the strength and passion of red with the vibrancy and energy of magenta. According to Pantone, this color represents the power of individuality and the importance of standing out in a world that often values conformity. It is a color that encourages creativity and inspires people to embrace their unique perspectives and talents. With its bold and captivating energy, Viva Magenta is sure to make a statement in fashion, design, and all aspects of our lives in the coming year.

As we move forward into 2023, Viva Magenta is a color that is sure to inspire and empower people around the world. Whether it’s used in fashion, art, or design, this bold and energetic color is a symbol of confidence and self-expression that represents the changing attitudes of a new generation. Viva Magenta is a color that celebrates individuality and encourages people to embrace their unique voices and perspectives.

Colour plays a vital role in our lives, influencing our moods, emotions, and even our behavior. Each year, Pantone, a global color authority, selects a color of the year that reflects current trends and social attitudes. As we move closer to 2023, the anticipation is building as to what color Pantone will choose to represent the year ahead.

In this blog post, we will explore the predictions and speculation surrounding the Pantone Colour of the Year for 2023. This year’s selection will have a significant impact on the world of design, fashion, and branding, with many businesses incorporating the color into their marketing campaigns and product designs.

The Pantone Colour of the Year for 2023 will undoubtedly set the tone for the year ahead, reflecting the collective mood and spirit of our time. The chosen color will be a source of inspiration for artists, designers, and marketers alike, providing a unique opportunity to create meaningful and impactful visual experiences. With each passing year, the Pantone Colour of the Year has become more than just a color; it’s a cultural phenomenon that reflects our evolving relationship with color and its role in our lives.

According to Pantone’s website, Viva Magenta is described as

“Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”

In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.

Leatrice Eiseman
Executive Director, Pantone Color Institute

Viva Magenta colour 2023

Red Colour Psychology

Red denotes power boldness and celebrates life with its bright sharp colour.

Viva Magenta is a crimson red that balances boldness and fun. It embodies an expression of grace, inspiring us to show up with confidence and be human. The Internet has sped up globalisation and we are connected more than ever before. We can never fully understand people we meet, though we can be more empathetic.

Being bold and compassionate at the same time is a goal to achieve in 2023 and Viva Magenta stands for those qualities. It is rooted in Mother Nature as you will come across this colour in nature very often

After three years of pandemic, war, economic upturn losing loved ones, accelerating climate change –  we have to heal and carry on with courage and compassion.  Magenta stands for the grace and courage that will help us to go out into the world.

Pantone colour of 2023

How to use Viva magenta in your life?

Use the bold colour in your clothes, accessories in home décor furnishings. Use it brand strategies, packaging and graphic visuals. Add spots of the colour in your life or go bold and use swathes of Viva Magenta. Either way it will make a statement.


Coming off working from home, remote work the great resignation – suddenly people are taking count of what is important in their lives, work- life balance and what freedom means to them. Some of us resigned and went travelling. Others resigned and started the business we have always been dreaming of. Some of us want to just get out of our comfort zone and try out new things or want to change ourselves. Whatever you want to try Viva Magenta will remind you that it is a colour of celebration of life.


What to pair with the Viva Magenta colour?
Bright Greens ( complimentary colour), bright cobalt blue or a deeper marine blue. Tangerine orange or emerald green. Pair it with dashes of neon for a bright palette.
For a monochrome palette, use dusky roses, and pastel pinks for a soft romantic appeal.

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In conclusion, the Pantone Color of the Year for 2023 is a powerful and energizing shade that reflects the current cultural and social climate.  Bold and confident Viva Magenta,  embodies the optimism and progress that people are feeling as we move forward into the future.

Pantone’s annual Color of the Year announcement has become a highly anticipated event in the world of design and fashion, and for good reason. These colors have the power to inspire and influence the way we think, feel, and create. The color selected for 2023 is sure to make a significant impact in the coming year, whether it’s in fashion, art, or design.

Overall, the Pantone Color of the Year for 2023 represents the power of individuality and the importance of expressing ourselves in bold and unique ways. As we move forward into the future, this colour will serve as a symbol of hope and positivity, inspiring us to embrace our creativity and celebrate our unique perspectives and talents.

Hex code for designers & artists

Viva Magenta’s – Hex Code is #be3455

RGB- R190 G52 B85

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Related articles

  1. Pantone’s official website: https://www.pantone.com/
  2. The history of Pantone’s Color of the Year: https://www.huffpost.com/entry/pantone-color-of-the-year-history_n_5a29e5d5e4b0c2117625cbb3
  3. Colour trends to watch in 2023: https://www.housebeautiful.com/design-inspiration/color/g39000889/color-trends-2023/
  4. How colour affects our emotions: https://www.verywellmind.com/color-psychology-2795824
  5. Pantone’s Colour Institute on Instagram: https://www.instagram.com/pantone/?hl=en

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