Industry watchers predict that overall online ad spending will increase by about 3 percent for the next two years, for a total of about $29.1 billion in 2010. The growth is being driven by search engine advertising (especially pay-per-click), which is expected to jump 13 percent by 2010.
Also growing rapidly is “Web 2.0? advertising (on video and social networks), though it represents only a small portion of the market because advertisers are still grappling with the formats. It is expected to increase by 20 percent – to $1.4 billion – by 2010.
As a small business you need to tap into this kind of marketing to get more revenue. Most of my website traffic comes from the Web 2.0. type writing posts, distributing the posts and having my signature in forum posting etc. This is free but takes a litte effort.
I also use Google adwords to drive traffic to my websites.
So if you want to go the Web 2.0 way I recommend you get your website updated to a one with content management system. I can set one up for you in a few days and can show you how to blog about your business and and tips on optimising your site for Search Engines.
Contact me for your wordpress site and see your traffic grow fast!
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