A Mobile Friendly Website is a must for business owner to stay in competition. Google places a lot of importance on this aspect.

Google launched an algorithm change in  April 2014, that included a signal telling Google, web sites that are mobile-friendly should get a rankings boost. This will remain just one of many signals Google takes into account when ranking content, but it’s going to be an important one.

Most of the people spend the majority of their Internet time on their mobile devices. Mobile is not going away. If your site isn’t mobile-friendly, you are leaving money on the table, regardless of how Google is ranking your content.

“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns,” Google says.

The mobile-friendliness ranking signal took effect from April 21 last year. They say it will affect mobile searches in all languages worldwide, and have “a significant impact” in search results.

The websites we create are mobile friendly and will render correctly on all devices.

Wellington Granite - Seaview Wellington

By 2018, New Zealand will have 90% smartphone and 78% tablet ownership levels. Mainstream activities include mobile media, social networking, online shopping, video and music access” – Frost & Sullivan.

Google gives guidelines on backing up your site updating your content management system and making sure your templates or themes are responsive ( to make it mobile friendly)

Google also suggests making sure the template is fast by checking the Speed section of PageSpeed Insights and making sure the Speed section has no issues marked as “should fix”.

To get into the technical details of making a site mobile-friendly, you’re going to want to take a look at the documentation on Google’s Web Fundamentals site. Here, you’ll find options for your first multi-device site and starting your site with the Web Starter kit.

The Web Starter Kit section is broken into three parts: Set Up Web Starter Kit, Development Phases, and How to Use the Style Guide.

Although these documents are very long they are important enough to read through and take down actionable points.

Then there’s the Mobile SEO guide. This is separated into four parts:

  • Choose your mobile configuration
  • Signal your configuration to search engines;
  • Avoid common mistakes;
  • and Configure for other devices.

The “Choose your mobile configuration” section deals with understanding different devices and key points in going mobile, selecting mobile configuration, and answers frequently asked questions. The “Signal your configuration to search engine” section talks about responsive web design, dynamic serving, and separate URLs.

The “common mistakes” part talks about blocking JavaScript, CSS and image files, unplayable content, faulty redirects, mobile-only 404s, app download interstitials, irrelevant cross-links, and slow mobile pages. That last part talks about configuring for tablets and feature phones.

The mobile SEO guide is far too extensive to get into here, but you do need to know about it, and you’re going to want to go through it and make sure you’re not overlooking anything.

Design your site to help make it easier for your customer to complete their most common tasks:

  • From task conception
  • To visiting your site
  • To task completion

Google says. “Outline the potential steps in your customers’ journey to make sure the steps are easy to complete on a mobile device. Try to streamline the experience and reduce the number of user interactions.”

Responsive websites with .nz domain

In New Zealand of the all the .nz domains tested 60% failed the mobile friendly website test. Many of them were domains less than a year old. This tells us that even new websites being launched are not mobile friendly. And only 10% of the websites tested passed with 100% pass in Google tests according to NZRS