What is a landing page?

In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, YouTube, Facebook, Instagram, or Twitter. Landing pages are designed with a single goal, that is to convert for a specific service or product or promo

Types of Landing Pages

Prospects click a link in an ad, email, and land on the landing page. This is where the conversion takes place. (like a purchase, signup, or registration).

Landing pages are campaign-specific and the goal is to convert the prospect to a specific service or product. There will be one call to action and no website navigation.

  • Homepage — Your catch-all page for visitors of every persona.
  • Target market landing page — Where you tailor messaging to a specific target audience.
  • Product page — Where you offer a product and the aim is to sell that product.

The structure. They differ in what is being pitched and which words and images are used to pitch.

elements of a Landing Page

Navbar: The top of the page — where your logo and navigation links are.

Hero: The main section at the top of the page, which includes your header text, subheader text, and captivating imagery.

Social proof: Logos of press coverage or your well-known customers.

Call-to-action (CTA): Your signup button and a short incentive to click it.

Features and benefits: Your key value propositions in full. 

Repeat your call-to-action

Footer contact details

Why Use Landing pages

If you are running Google Ads Facebook Ads or running an email campaign, you will get better results with a standalone landing page.

Landing pages have only one goal, to convert or make a sale. It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.

With landing pages, you can perform A/B testing element to element, track and analyse what is working and what is not.

Creating and optimising high-performance landing pages allows you to increase your profit with the same Google Ads budget.

Learn more about digital marketing

Landing page conversion

Running a Google Ad campaign or Facebook Ads?

Talk to us and we can create a custom landing page & optimise it for conversion

gita@pixels.net.nz or mohan@pixels.net.nz