image by willgame

image by willgame

For middle-aged and older adults, searching the Internet could be a boost to the brain, a new study suggests.

Two groups were used in this study. One read passages from books. The second read passages and performed searches on the Internet.

While all the participants showed the same activity as during the book-reading, the Web-savvy group also registered activity in the frontal, temporal and cingulate areas of the brain, whereas those new to the net did not. (These areas of the brain control decision-making and complex reasoning.) The researchers found that only those who had experience using the net had this activity.

What’s going on?
Compared with reading, the wealth of choices on the Internet requires that people make decisions about what to click on, which engages important cognitive circuits in the brain.
“A simple, everyday task like searching the Web appears to enhance brain circuitry in older adults, demonstrating that our brains are sensitive and can continue to learn as we grow older,” the researchers said.

I always suspected the Internet will change the way we think, live etc. But look at this bonus it keeps your brain healthy and maybe one day can help the prevention or at least slow down the progress of diseases like dementia or Alzheimer’s disease.

OK people surf the Internet more and stay healthy!

As for affiliate marketers I see this as an opportunity. How about choosing niches that target senior citizens. I read somewhere that they are the fastest growing Internet users.