Digital Marketing 101

Small business Digital Marketing
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Small Business Digital Strategy

Stand out on Google for your business. We can work with you or your team and come up with a strategy.

83%  of consumers expect to be able to get in contact with a business online. If you serve local customers, your business profile can appear when customers search for your business or services on Google Search and Maps.

  • Highlight your services and credentials
  • Respond to reviews
  • Provide quotes or enable online booking
Do Business Online

Book appointments and capture leads with a website. 77 %. of consumers expect to be able to book services online.
We can create a website for your business that looks professional responsive on all the devices and complies with privacy and security. The website will be optimised for Search Engines so that it shows up on Google. Already have a website? We can help you with Search  Optimisation.

How to find out if Google has indexed your website
  1. Go to google.com.
  2. In the search box, type site: followed by your website address. For e.g. mybusinessname.com, you’d type in site: mybusinessname.com.
  1. What you’re doing with this method is telling Google that you only want to see results from your specific website.
If your website appears in the search results:

This means that Google knows your website exists and has already put some of your pages into its index. Now, take a look at the results that have come back – are the descriptions you’re seeing accurate and precise? Do they show what your website really offers? If not, you can improve your search results by editing your page titles and descriptions.

If you did not find your website we can help you get onto Google with Google Search Console.

Google Search Console is a powerful tool that can answer a lot of your questions around your website and Google search. For example, you can find out:

  • How many users visit your website from search?
  • What search terms did they use to find your website?
  • How does your website look on Google search?

We can run monthly reports on these type of data. And then modify the search terms in your content page titles and descriptions to tweak it to what your customers are searching for.

Work Smarter

Create a business email address 77 % of small businesses say they’re looking for ways to save time at work.  Want a custom address like sally@mybusiness.com? We can help you with that. We can set up your custom emails and make sure they are renewed in time every year. We can look after your domain and make sure it does not lapse as well.

Reach Customers

Engage customers and build loyalty with email and social media. 60% of consumers say that supporting small, family-owned or local businesses is important.

Email marketing can be a powerful way to build relationships and reach out to customers with offers what is new etc. We can set up your email marketing campaign for you and run it for you.

Social media & YouTube can help you build a two-way dialogue to connect with current customers and prospects to understand their needs and nudge them to make purchases. We can help you in setting up a Facebook page and boost Facebook Ads for you.

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