AI Web Traffic Analysis

AI Web Traffic Analysis
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AI Web Traffic Analysis

The venture capital firm a16z conducted an analysis of web traffic data pertaining to the leading AI consumer products, as part of a comprehensive examination into the economics of generative AI. Here are the key findings:

  1. ChatGPT is currently the undisputed leader, commanding a commanding 60% share of all web traffic. In contrast, lags significantly behind in second place in terms of usage.

  2. The remainder of the top 10 includes Bard, Poe, QuillBot, Photoroom, Civitai, Midjourney, Hugging Face, and Perplexity.

  3. Interestingly, a substantial number of “GPT wrappers” made their way into the top 50. This category exhibited a relatively equal distribution among proprietary models, fine-tuned open-source models, and publicly available third-party models.

  4. Despite the considerable hype surrounding AI products like ChatGPT, it’s essential to note that even the most prominent AI products remain relatively small in comparison to mainstream applications like YouTube and Facebook.

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Why this matters: The dominance of ChatGPT in the AI product landscape is remarkable. However, the analysis underscores the significance of understanding its scale when compared to the largest mainstream consumer applications. While AI appears to be ubiquitous, these statistics emphasize that we are still in the early stages of its development and adoption.

In January 2023, ChatGPT experienced a significant surge in popularity, attracting an average of 13 million unique visitors daily. This marked a remarkable increase, more than doubling the daily visitor count from December 2022. Over the past month, the site’s traffic has displayed steady growth, with an average daily increase of 3.4%.

Moving into February, ChatGPT continued to draw a massive audience, estimating approximately 1 billion visitors in total for the month, equating to an average of over 35 million visitors per day.

However, come May, ChatGPT’s popularity soared even further, amassing an estimated 1.85 billion visitors. The numbers dipped slightly in June to 1.66 billion visitors, averaging around 55 million daily visitors. Notably, this marked the first instance of a month-on-month decline in site traffic.

Additionally, visitors to the OpenAI website exhibited an engaging browsing pattern, exploring an average of 6.22 pages per visit. The typical visit lasted an average of 8 minutes and 24 seconds.

Traffic to the ChatGPT webpage comes from a number of sources, with the top source being direct traffic at 69.43%, and the second most popular being referral traffic at 19.97%.

What are the potential uses of ChatGPT?

ChatGPT boasts a wide range of applications, catering to both professional and personal needs. Here are some of the primary use cases for ChatGPT:

  1. Writing and Debugging Code: ChatGPT can assist with coding tasks by providing comprehensive code snippets and explanations of each code segment.
  2. Copywriting: Whether you need to craft essays, opinion pieces, blog posts, or various other written content, ChatGPT can generate compelling copy. Just provide a description of what you want, and it will deliver.
  3. Creating Websites: ChatGPT can offer valuable insights for structuring webpages, suggest specific content, identify keywords for SEO optimization, and even draft page copy.
  4. Crafting Newsletters: Easily produce email newsletters with ChatGPT’s assistance. It can help you plan publication schedules, generate content ideas, and create newsletter content.
  5. Resume and Cover Letter Writing: Input your qualifications and work history, and ChatGPT will craft personalized resumes tailored to the job you’re applying for.
  6. Summarizing Text: When faced with lengthy documents or texts, ChatGPT can quickly provide concise summaries, distilling key information and meanings.
  7. Creative Writing: ChatGPT can craft jokes, songs, poems, and stories, drawing inspiration from its vast database. It can even emulate the writing styles of specific authors.
  8. Conversational AI: Beyond content generation, ChatGPT excels in engaging conversations. Use it to have discussions, seek advice, or ask questions about various situations you may encounter.
  9. Legal Document Preparation: ChatGPT can streamline the creation of legal contracts and documents, saving time for legal professionals by handling repetitive tasks.


In essence, ChatGPT is a versatile tool capable of enhancing productivity and creativity across a spectrum of tasks and endeavors.

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