AI-Generated Coke Flavour And Design
Coca-Cola has introduced a unique limited-edition beverage known as Y3000, employing artificial intelligence (AI) to craft both its undisclosed flavor profile and futuristic packaging.
Y3000 is part of Coca-Cola’s Creations platform, designed to offer limited-edition flavored beverages targeted at a younger demographic.
To formulate the flavor of Y3000, Coca-Cola gathered insights from individuals regarding tastes associated with a vision of ‘the future,’ subsequently utilizing AI to generate various flavor combinations.
Furthermore, the can’s design was entirely AI-generated. The company provided AI with mood board images aligned with the futuristic theme as inspiration.
As for its significance, will AI-generated flavors become the new frontier in soda innovation? It’s doubtful. Nonetheless, Coca-Cola has cleverly leveraged the current AI buzz to promote its latest creation. Give it a try, and share your thoughts on the taste!
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Artificial intelligence has become increasingly ubiquitous, surprising many by making an unexpected entry into the ongoing cola competition. Coca-Cola, however, has charted a unique course by recently unveiling a new soda flavor co-developed through artificial intelligence. This groundbreaking beverage deemed the “soda of the future,” is now available for a limited time, offered in both regular and zero-sugar variants, as reported by CNBC.
Named Y3000, this moniker exudes a distinctly futuristic quality, though it may conjure thoughts of Skynet and its malevolent army of Terminators rather than a refreshing drink. Coca-Cola has yet to disclose specific details about its taste, but initial testers have likened it to the flavor of a raspberry slushy.
The company has, however, shared insights into the creation process. It all commenced with researchers gathering flavor preferences from consumers, aiming to discern trends that would define what the “future tastes like.” Subsequently, this data was input into a proprietary artificial intelligence system, which played a pivotal role in crafting the flavor profile, ultimately giving birth to this new soda sensation.
In a move reminiscent of the intrigue of Marvel’s Secret Invasion, Coca-Cola also enlisted AI to contribute to the design of the sleek can artwork. The cans exude a vibrant, beachy, neon-purple aesthetic, evoking imagery reminiscent of image-generation platforms like Dall-E or Midjourney. Additionally, traditional-sized bottles are filled with this futuristic elixir.
While Y3000 is described as a limited edition offering, Coca-Cola has not specified when it might fade into obscurity alongside other futuristic food creations, such as Dippin’ Dots freeze-dried ice cream and the ill-fated transparent Crystal Pepsi.
It is expected to remain available through the autumn, and Coca-Cola has also announced a collaboration with the luxury streetwear brand Ambush, with plans to release a Y3000-themed clothing collection later in the season.