I am going to cover some basics for a business website to attract customers, make them stay on your site & purchase your product or at least bookmark your site to return to. Every business whether you are a one man show or a large corporate needs an effective website to grow the business, to [...]
30
Sep
Getting a Small Business Website
I learnt something yesterday. One of my clients bought an existing business. The business came a website that sold products online & makes a reasonable amount of money. What he did not bargain for was the website came with a contract with the web developing company. There was about 18 months left of the contract [...]
17
Sep
Tips for Homepage
Make your homepage work for you. The homepage in a website is the most important real estate for you. It is like your shopfront. State clearly your Special offers – clearly displayed Clear navigation – where to go Call to action buttons – what to do Search facility – search the site for information about [...]
16
Sep
7 Reasons to redesign your website
In my line of work I redesign a lot websites for various reasons. Prospects contact me saying ” I can’t access my website” “I need to change my content & design” ” The design is outdated” “I need to change the structure of the website” When you revamp your website for the above reasons you [...]
12
Sep
SEO Benefits of WordPress Sites
If you are a small business you will want your website to rank high on the search engines. If you are on the first page on Google it means more traffic for you – which translates to more sales. There are specific methods to go about this. It has to be ongoing & tweaked as [...]
10
Sep
Google Instant
Google has released a new search facility known as Google instant. In the normal Google search when you type in a search phrase Google will give you a few suggests – related Google searches. You had to pick what you want in the search box and click enter. With Google instant as you type the [...]
08
Sep
How do you get new customers?
As a small business owner what are you doing to get new customers? I am part of a small business group in Linkedin. This is a popular topic and we had 88 comments. To summarize in the old days small business did fliers, mail drops and brochures, yellow page ads to promote their business. Now [...]
29
May
4 Steps to Increase Google Rankings
1. If you have something unique to say about your products or services make a small video clip and upload it to Youtube. Make sure you do the following Use accurate title and tags. ” Easy quick vegetarian cooking” tags – easy cooking,vegetarian cooking, quick vegetarian meals. Link back to your website. Enable user participation. [...]
27
May
Grow your business through your website
I belong to a small business group on Linked in – the social networking site for professionals. The topic today was As a small business was how do you acquire new customers? Some good answers in there. Some said you should only market yourself online. Some said you should only network offline. Here is my [...]
25
May
Grow your small business
Grow your business with a marketable website. That is what I tell all my customers. All small businesses need a website for credibility – for your prospects to get more information about your products before contacting you. (Like an online brochure) Before you get your website up and running chart a marketing path. What are [...]
