Step one Set up a Facebook account in your name. Not in company name. ( see facebook resources) Step 2 Click on “Advertising” at the very bottom of the page. Step 3 Click on “Pages” at the top of the page. This page tells you what you can do on your pages and shows you [...]
16
Sep
7 Reasons to redesign your website
In my line of work I redesign a lot websites for various reasons. Prospects contact me saying ” I can’t access my website” “I need to change my content & design” ” The design is outdated” “I need to change the structure of the website” When you revamp your website for the above reasons you [...]
06
Sep
How to choose a web hosting company
For a small business your website can be the most important marketing tool, brochure, online shop for you. I have clients whose livelihood depends on their website. If you are planning to start a business like that or planning to sell online you need to choose your web hosting company very carefully. The things you [...]
12
Aug
Branding For Small Business
The other day I answered a question in Linkedin regarding branding for small business. The question was “Is branding important for small business?” The answer a big YES. The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and [...]
03
Aug
Which CMS for Small Business
This gets asked a lot in forums and networking sites. This depends on a couple of factors Are you looking for a free license or usage Are you happy to pay for a proprietary CMS If you want CMS that is free there is a huge choice Joomla Drupal WordPress Plone dotnet Jaws… I can [...]
28
Jul
Small Business Marketing
I am quite active in Linkedin these days and have started answering questions related to web development and small business marketing blogging etc. This is what I do day in day out. Which marketing method is best for small business gets asked quite often. There is no one standard answer. Depends on the target market. [...]
27
May
Grow your business through your website
I belong to a small business group on Linked in – the social networking site for professionals. The topic today was As a small business was how do you acquire new customers? Some good answers in there. Some said you should only market yourself online. Some said you should only network offline. Here is my [...]
10
May
Small Business Blogs
Why should small businesses have blogs? It is the easiest way of interacting with your customers, prospects. Once it is set up even if you post once in 3 weeks or once every month it adds value to your existing customers. Write a marketing message, announce new products an services have contests – anything to [...]
16
Apr
Small Business Websites Fixes
Many small business websites fail to deliver. Here are some tips to make them work Cut to the chase:- On your homepage give exactly what your target market wants and cut the fluff. If you are a motel in a beach town. Your homepage should say where you are what your rates are upfront and [...]
