There are two ways to communicate to your audience through a website
1. The verbal way – the message on your website, the content, the offer etc.
2. The non verbal way – the look and feel – the colour, the font, the layout grid etc
Colour perceptions come under the non verbal communication and plays a very important part in first impressions. You have 30 seconds to impress your visitor. So get it right.
Blue – evokes calm, wisdom, trust , solid.
Green – evokes growth, abundance, environment, clean, good health, fresh
Black – Power, drama, sombre
Gold – Prestige, power, wealth, class
White – Pure, simple, clean
Brown – Friendship, sturdy, reliable, earth
Orange – vibrant, energy, warmth
Grey – Secure, staid, stable
Red – Passion, strength
Pink – Romance, Feminine
Purple – Royal, Spiritual, New Age
So choose your website colours according to what you want to evoke in your prospect. Choose complimentary colours to enhance your website. Do experiment and express your self – but you do want your visitor to have the right impression of your business in that short period of time.
My experience is -stick to the right colours and you cannot go wrong.