Profit pulling websites for the small business
20 tips to get traffic to your website
1. Optimise your pages with your keywords with the right density (Don't overdo as Google will punish you.)
2. Meta Description should have your main keyword and secondary keyword in it. Tags need to be properly optimized to attract free search engine traffic.
3. Page Titles and page descriptions need to have your main keyword in the text.
4. Use your main keywords in your header 1 tag and your secondary keyword in your header 2 tags.
5. Create quality fresh content. This gets your website indexed more often and people will visit your site more often Optimise the content you're your keywords. ( Especially the first 100 words)
6. All your images should have the Alt tag in them. Try to include your main keyword in the tag. Don't overdo this as Search Engines will think you are keyword stuffing
7. Have a good easy navigation structure. Avoid images for your buttons on navigation. Use text links instead for the search engines.
8. Have the navigation at the top or side and also repeated at the bottom of the page.
9. Let your links be descriptive. The anchor text should be clear of what is on the other end. Never say click here.
10. Once the on page optimisation is done move to the off page optimisation. Inbound links. The more quality links you have pointing to your site the better your page rank in the search engines and more the traffic. Choose sites that are relevant to your site and are of good quality.
11. Send out press releases.
12. Pay per click advertising - Having sponsored adverts displayed in the most popular search engines. Drive good quality targeted traffic to your site using pay per click.
13. Email marketing - create a content rich newsletter and send it out to your customers. This is very cheap and gets you traffic continuously.
14. If you have PDF documents on your site have them optimised for keywords as well. Search engines index PDF.
15. Advertise your website offline on all stationery or communication you send out like fliers brochures business cards etc.
16. Set up a blog (an online journal). Post articles regularly to your Blog. Blogs are indexed by the search engines regularly. The linking in blogs also helps to be indexed. Try Blogger. It is owned by Google and very easy to set up an account and use. www.blogger.com
17. Another blogging platform is Wordpress. This is a bit more complicated to use than Blogger but the documentation to set up is very good. Wordpress sites are also indexed by the search engines very well. www.wordpress.org
18. Word of mouth buzz and viral marketing will create more visitors to your site. Give away some tool software or white paper as part of viral marketing.
19. Write articles related to your field of expertise and submit them to article directories. Have a link to your website in them.
20. Advertise in e-zines. Google provides a large directory of e-zines
www.google.com/Top/News/Magazines_and_E-zines/E-zines/Directories
Also check out the following links for e zine advertising