An easy way to generate leads
A website can be used to generate leads for your business...
The way to go about this is to offer a free report, ideas or white paper that is of great value to your target market in return for email and name. This is called a squeeze page in Internet marketing terms.
For example if you are a furniture seller you could give away a colourful report with images of how to arrange each room with your furniture and ideas for wall paint, colors, curtains, rugs accessories lighting etc. You can do each room and variations etc. You can partner with an interior decorator or partner with other suppliers like rug shops and lighting retailers and create this report.
People can just download the report in exchange fro giving their name and email. And you can ask permission to send them future promotions.
This way you can build your list of prospects and send them email for future promotions or new product releases.
The headline in the squeeze page is very important. It attracts the visitor into reading further and actually builds anticipation. Try to build mystery or intrigue in your copy making them want more information. Like the example below.
The headline in the squeeze page is very important. It attracts the visitor into reading further and actually builds anticipation. Try to build mystery or intrigue in your copy making them want more information. Like the example below.
"Amazing free report available instantly - reveals how you can double your traffic by adding only 3 extra sentences to your website."
After reading this heading don't you want to know more?
You might want to test a few headlines till you find one that works for the page. (You might have to write quite a few till you are happy with one)
The headline can be followed by a few bullet points like the following
- One small change to the copy in your home page increases your visitor numbers twofold.
- Add this to every page in your website and see your conversion increase by 50%
See how the above bullet points increase the reader's curiosity without giving the actual facts away? This is more powerful than telling them what is in the report.
Then lead them to what you have to offer in this case a good report on how to increase visitors to your website and increase conversion. To get the report they have to fill in a form with name and email address.
Keep the form simple and clean. Also at the bottom add "We will never rent or give your name and email to a third party". (Stick to this for building trust and confidentiality)
Always give away quality stuff that your visitor will appreciate. It will be easier for them to make the decision when they have to buy your product.
Take some time to create your opt in page as this could be your visitors first contact with you and your product. This will go a long way in creating a long list of customers for you.